Capability 01 / 08
Brand Strategy and Positioning
So that ads, social, website, email and service all speak one language.
- Market review, positioning workshop, message architecture document
per projectNT$68,000
The Second House GuanCheng Martech
Buying more is not the point.
Buying the right part is.
Integrity that gives your expertise the reach it deserves. An integrated view, insight from data, and company all the way.
i.
Judgement, never hours
Every recommendation must map to a number we can trace. If we cannot trace it, it stays out of the proposal.
ii.
Focus first, then begin
Scope and deliverables confirmed in writing, prices public, work begun only after full payment.
iii.
Confidential and undivided
Materials, strategy and data serve their project alone, kept in confidence throughout.
I. Ways of Working
Three lines,
three ways in.
Each line is priced, run and delivered independently. You need not buy everything at once, only decide which part to repair first.
| Model | For | Includes | Billing | Fee |
|---|---|---|---|---|
| Embedded Marketing Director | Teams that need an outside marketing lead accountable for results | Strategy, a weekly contact, process design, training, tooling and cross-department coordination | per month, from | NT$88,000 |
| Advisory Companion | Teams that need a senior outside view on direction and calendar | Brand review, competitor analysis, strategy adjustment, data review, KPI advice, regular contacts | per month, from | NT$58,000 |
| Integrated Operation | Brands that want one partner to unify content, social, ads, SEO and events | Scattered channels joined into one line, with execution and reporting included | per month, from | NT$58,000 |
| AI Workflow Adoption | Teams with existing assets and processes ready to use AI well | Content workflow redesign, AI tool integration, asset logic, team coaching | per month, from | NT$58,000 |
| In-House Training | Companies that want the capability to stay inside the team | Courses and practice built around the team's level: concepts, tools and process | per month, from | NT$58,000 |
| Single Diagnostic | Brands that first want to know where the problem lies | Ad account review, website review, three-competitor analysis, one action list | per engagement | NT$16,800 |
II. Scenario Packages
A three-month term,
with a first-quarter deliverable.
Four weeks to review and build, four to produce and verify, and four more before the signal steadies. If budget or time is tight, begin with package A or E.
| Package | When | Deliverable | Billing | Fee |
|---|---|---|---|---|
| A. B2B Launch from Zero | You sell expertise and trust, yet prospects cannot find you or believe you | Brand message architecture and a year-long content map | per three-month term | NT$158,000 |
| B. Trust for Knowledge Brands | Your expertise runs deep, but the market cannot see the difference | A trust content set and AI search layout | per three-month term | NT$198,000 |
| C. International SEO and AI Search | Entering overseas markets, or an overseas site nobody sees | Overseas SEO audit and multilingual content structure | per three-month term | NT$268,000 |
| D. E-commerce and Membership | Traffic and orders arrive, but repeat purchase and member value stall | Member tiers and a repeat-purchase mechanism | per three-month term | NT$238,000 |
| E. AI Citation and Content Assets | Many articles written, few cited by search engines or AI | Content restructuring and AI citation tracking | per three-month term | NT$138,000 |
III. Eight Core Capabilities
A process for each,
and a deliverable to accept.
Engage one alone or combine them by need. Nothing closes on the feeling that work was done.
Capability 02 / 08
Content Strategy and Editing
Content that accumulates, can be found, and is worth citing.
- Content map, editorial standards, first-quarter calendar
per projectNT$48,000
Capability 03 / 08
Technical SEO and Content
Repair the site first; only then can content rank.
- Technical audit, architecture advice, Schema implementation, internal link map
per auditNT$28,000
Capability 04 / 08
AEO, GEO, AIO and LLMO Layout
So that AI overviews and generative engines are willing to cite your brand.
- Structure review, citable passage rewriting, structured data, citation tracking
per projectNT$38,000
Capability 05 / 08
Measurement and Conversion
So every budget has a number that says whether it was well spent.
- GA4 and GTM setup, conversion event validation, performance reports
per projectNT$32,000
Capability 06 / 08
Training and Team Capability
Methods that become the team's own ability.
- Needs interviews, course design, guided practice
billed at training rates belowAt hourly rates
Capability 07 / 08
AI Workflow and Automation
AI that enters daily work, not just the surface of it.
- Process review, tool adoption, one workflow automated
per workflowNT$58,000
Capability 08 / 08
E-commerce and Membership Strategy
Turning one-time buyers into returning clients.
- Diagnosis, member tiers and repeat-purchase design
per projectNT$78,000
IV. The Full Catalogue
Eight families,
forty services.
Each lists its scope, billing and fee. If you are unsure which to choose, a contact first is usually more efficient than choosing alone.
Core Marketing
Advisory, integration and orchestration 4 services
| Service | Scope | Billing | Fee |
|---|---|---|---|
| Digital Marketing | Cross-platform channel integration, budget return design, digital journey planning | per month, from | NT$45,000 |
| Market Research | Industry trends, consumer behaviour, qualitative and quantitative design, market gaps | per project | NT$58,000 |
| Competitor Analysis | Comparison across message, channel and service promise, back to positioning | per project | NT$26,000 |
| Public Tender Support | Procurement rules, proposal writing and pitch, delivery management and close-out | per tender, from | NT$68,000 |
Content and Copy
Copy, story, content and moving image 4 services
| Service | Scope | Billing | Fee |
|---|---|---|---|
| Copywriting | Brand voice, conversion copy, multilingual copy, A/B testing | per page | NT$12,000 |
| Story Marketing | Brand story arc, founder story, user scenario narrative | per project | NT$38,000 |
| Content Marketing | An annual question list, in-depth articles, issue-led content and reuse | per month, four long-form articles | NT$36,000 |
| Moving-Image Marketing | Scripts, storyboards, platform optimisation and distribution | per script | NT$8,800 |
Platforms and Channels
Social, ads, SEO, website, email 5 services
| Service | Scope | Billing | Fee |
|---|---|---|---|
| Social Media Management | Planning, rhythm, crisis prevention and optimisation across two platforms | per month, from | NT$38,000 |
| Paid Media | Meta, Google, LINE and Yahoo, testing and remarketing; media budget separate | per month, from | NT$28,000 |
| SEO | Technical and content work, keyword layout, architecture, rank tracking | per month, from | NT$36,000 |
| Website Conversion | Conversion-led architecture, funnel refinement, CTA testing | per project | NT$48,000 |
| Email Marketing | Automation, segmentation, open and click refinement | per month, from | NT$22,000 |
Integrated Practice
Traditional to differentiation 8 services
| Service | Scope | Billing | Fee |
|---|---|---|---|
| Traditional Marketing | Offline media, channels and exhibitions, print, each with a measurable entry | per project, from | NT$45,000 |
| Integrated Marketing | One message across channels, consistent touchpoints, return assessment | per month, from | NT$68,000 |
| Marketing Orchestration | Large project planning, cross-team coordination, milestones and reviews | per month, from | NT$52,000 |
| Brand Marketing | Positioning and value proposition, brand voice, brand equity | per project | NT$78,000 |
| Word of Mouth | Sharing mechanics, review management, opinion-leader models | per month, from | NT$32,000 |
| Affiliate Programme | Partner selection, commission design, transparent settlement | per programme | NT$42,000 |
| Inbound Marketing | Organic traffic, lead magnets, nurturing flow | per project | NT$56,000 |
| Differentiation | Unique proposition, competitive separation, audience messaging | per project | NT$48,000 |
Professional Craft
Planning, data, rebrand, transformation, image 5 services
| Service | Scope | Billing | Fee |
|---|---|---|---|
| Proposal Writing | Structured proposals with budget, timeline and owners, feasibility review | per proposal, from | NT$28,000 |
| Data Analysis | GA4 events verified one by one, multi-dimensional reading, report design | per project | NT$32,000 |
| Rebranding | Core values redefined, visual and verbal systems renewed, transition plan | per project, from | NT$168,000 |
| Business Transformation | Operations and RPA, business model redesign, customer lifecycle | per month, from | NT$88,000 |
| Corporate Image | A consistent front, from cards to website to quotations, crisis prevention | per project | NT$58,000 |
Innovation and Technology
AI, AIO, automation, GEO, incubation 5 services
| Service | Scope | Billing | Fee |
|---|---|---|---|
| AI Module Design | Generative AI in marketing, custom prompt systems, tool selection | per project, from | NT$58,000 |
| AIO Indexing | Crawl budget and routing, instant indexing, semantic data, canonical control | per project | NT$42,000 |
| Workflow Automation | Digitised process, tool selection and integration, performance monitoring | per project, from | NT$68,000 |
| GEO Indexing | E-E-A-T, knowledge graph signals, LLM-friendly Q&A structure | per project | NT$48,000 |
| Start-up Incubation | Funding narrative and plan, positioning and identity from zero, weekly review | per month, from | NT$48,000 |
Business Models
B2B, B2C, D2C and C2C 4 services
| Service | Scope | Billing | Fee |
|---|---|---|---|
| B2B Marketing | Buyer journey, white papers, long-cycle funnel | per project | NT$78,000 |
| B2C Marketing | Consumer insight, experiential marketing, promotions | per project | NT$62,000 |
| D2C Marketing | Owned commerce, member data, tailored experience | per project | NT$72,000 |
| C2C Marketing | Trust architecture, verification, escrow and reputation systems | per project | NT$68,000 |
Visual Design
Identity, photography, events, posters, menus 5 services
| Service | Scope | Billing | Fee |
|---|---|---|---|
| Commercial Photography | Style direction, set and props, thirty retouched images | per half day | NT$18,000 |
| Logo Design | Brand essence translated, multi-context testing, wordmark and colour | per project | NT$32,000 |
| Menu Design | Eye path and sales psychology, pricing and visual integration | per menu | NT$22,000 |
| Event Information Design | Message hierarchy, consistent materials, lead capture path | per event | NT$36,000 |
| Exhibition Posters | Visible from three metres, theme translation, multiple sizes | per design | NT$12,000 |
V. Education and Knowledge
The method stays with your team,
not in a slide deck.
Courses, talks, teaching, in-house training and advisory sessions, billed by the hour or by the event.
| Service | Format | Billing | Fee |
|---|---|---|---|
| Advisory Session | Written, one to one | per hour, two-hour minimum | NT$6,000 |
| In-House Training | On site or online, tailored course and materials included | per hour, three-hour minimum | NT$8,000 |
| Public Talks | One talk of 120 minutes, with deck and Q&A | per talk | NT$22,000 |
| SEO, AEO, GEO, AIO and LLMO Workshop | Half-day, hands-on, up to thirty people, notes included | per workshop | NT$48,000 |
| Bespoke Marketing Curriculum | A full syllabus and exercises for your team; teaching billed at training rates | curriculum design fee | NT$36,000 |
| Teaching Series | Three-hour sessions, six to a series | per session | NT$21,000 |
All amounts are in New Taiwan Dollars and exclude 5% business tax. Media budgets, government fees, testing, notified-body fees and other third-party costs are separate. Where a price reads “from”, the final figure is fixed in the written proposal according to the number of brands, markets, pages or contacts, and does not change thereafter.
From First Contact to Results
- A briefing. You describe the situation; we listen.
- We study your website, ad accounts and three competitors, and write a diagnostic table.
- A proposal contact: actionable items, timing and budget tiers.
- The first wave goes live within two weeks of signing.
- A monthly results contact, with the data on the table.
- Each quarter we revisit the aims and remove what has not worked.
We put every judgement into words and data. Your time is for running the company; ours is for ordering the work, marking the risks and counting the cost. The final decision is always yours.
Part of Shuoguo Zhixin Advisory
The PracticeShuoguo Zhixin AdvisoryThree houses under one roof, measured by one rule: evidence first, conclusions after.First HouseMingWang ConsultancyJudgement worth remembering, for decisions that must not disappoint.Third HouseEmma Tong, Medical Device RAEvery step a medical device takes toward market, grounded in evidence.